Our Story
Beauty with a bigger purpose
Couture De Beauté began in 2019 with a belief that beauty could create more than individual transformations. It could open doors to education, entrepreneurship, and community opportunity.
From idea to foundation
Founded as a sole proprietorship in 2019 and incorporated in February 2020, the company grew through years of research and planning. During the pandemic, that work continued, shaping a business that brings beauty services, retail, wellness, and professional development together.
Building the vision
While completing the Master of Management, Innovation & Entrepreneurship at Smith School of Business, Queen’s University, our founder further developed the vision for a connected beauty and business ecosystem.
A home in Brantford
In June 2026, Couture De Beauté celebrated the opening of its flagship at 125 Morrell Street. Our 2,865-square-foot space brings together the Nikola LeWaite boutique, Couture Executive Suite, Couture Elixir Lounge, Couture Salon, Beauty Supplies, and Training Room.
Our next chapter
We’re building a company where clients feel welcome, professionals can grow, and entrepreneurs can develop their ideas. Through beauty, education, and community-focused initiatives, our story continues.
A note from our founder
“Couture De Beauté was created with intention: to bring quality beauty experiences and meaningful opportunities together. We’re proud to call Brantford home and look forward to growing with our community.”
Nicola, Founder & Director
